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Guelph, Ontario - March 9, 2013 - Activists from Canada's leading retail union, UFCW Canada, engaged thousands of community members both inside and outside one of the first-ever Target retail stores to open in Canada, to Ask Target for Fairness. The Guelph location opened on March 5, at the former site of one of the more than 200 stores Target bought from Zellers in 2011.

Saturday shoppers outside the new store were greeted by activists with information flyers to remind the community that the newest retail department store in their neighbourhood has been anything but neighbourly to tens of thousands of Zellers workers who were denied a chance to reclaim their jobs at the Guelph location and hundreds of others. “While promoting itself as the new friendly neighbour in Canada, Target has clearly failed to include the more than 25,000 Canadian workers they threw out of good jobs,” says Kevin Shimmin, an anti-poverty activist and retail union organizer for UFCW Canada.

"Target tells its customers to 'Expect More. Pay Less.', and it is sort of the same message for its new employees," says Brother Shimmin. "Judging from the experience of Target employees in the United States, Target Canada workers can expect no more than a handful of scheduled hours a week, with little or no benefits, pension, and absolutely no job security."

Inside and outside the store, shoppers, workers and managers also got the Ask Target for Fairness message, as a group of UFCW Canada activists broke out into a "Harlem Shake" —   a spontaneous group dance and the latest social media craze.

"Since it bought the Zellers retail chain, Target has shown total disregard for the labour rights of former Zellers workers," says Shimmin, "so the new Target workers will likely get just as little respect. We're here to let them know the Ask Target for Fairness campaign is also there for them and will continue to build awareness about Target's treatment of Canadian retail workers."

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Media Links

NLRB orders union revote at Valley Stream Target
Newsday - May 2, 2013

Protest targets Target for unfair treatment of Canadians
Toronto Star - August 22,  2012

Target Canada Protest: Zellers Workers, Unions Demonstrate Against Mass Layoffs By Canada-Bound Retail Giant
Huffington Post - August 22, 2012

Protestors target Target - August 22, 2012

Unions: Target not respecting seniority
Hamilton Spectator - August 22, 2012

Protestors target Target
MSN News Caanada

Target effectively calls Zellers customers old and cheap
Toronto Life - August 12, 2012

Unions take on Target in Mississauga
The Record - August 22, 2012

Target Fairness campaign hits Winnipeg

National union campaign targets Target

VIDEO : CTV Halifax

Expansion: Walmart compte investir 750 millions $ dans 73 projets au Canada

Des travailleurs de Zellers en Ontario ratifient leur convention collective

Argent Vidéos » Choix de l'éditeur » Offensive des employés de Zellers contre Target

Union campaigns to help Zellers workers

Campaign fights for Zellers workers' rights

Target takeover kills thousands of jobs

Ontario Zellers employees ratify new contract even as stores close

Ontario Zellers workers ratify new agreement

Union says Zellers' locals should remain after Target take-over

Zellers workers ask Target for fairness

Canadian Union Launches Target Effort

West Windsor Zellers to close June 2

Ontario Zellers workers ratify collective agreement

Zellers workers ask Target for fairness

Ontario Zellers employees ratify collective agreement

Zellers employees don't know what future will bring

Zellers employees in limbo


Target is one of the world’s most successful retailers and many Canadians are excited about shopping in new store locations that offer a weekly ad, coupons, regular store hours and the company’s popular redcard.

Target will soon be hiring in Canada and that is a good thing. But Target can be an even stronger force in our community by giving Zellers workers the respect they deserve. With your help, Target can be a leader in creating better, fairer jobs that benefit our communities today and well into the future.

This website is operated and maintained by UFCW Canada. This is not a Zellers or Target website, but features current Zellers workers who have all volunteered to tell their stories and share their opinions. UFCW Canada is a not-for-profit worker organization dedicated to social justice and creating better living standards for its membership and all working families.