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Toronto – December 19, 2012 – A delegation of former Zellers workers, community leaders, and labour rights advocates called on the Holiday Spirit as they gathered in front of Target Canada headquarters on December 19 to hand deliver more than 1,000 protest letters from Canadians expressing their displeasure with Target’s Walmart-Scrooge-like treatment of retail workers and former Zellers employees in particular.

“I’m very, very disappointed by the way Target is treating Zellers workers. Not only are these hard working people with families, but they’re also my fellow Canadians,” says Santa Claus, a long-standing resident of Canada’s Northwest Territories, who led the community delegation in presenting Target with the stack of not-so-festive letters.

After taking a quick puff of his pipe, Santa adds that he’s been keeping a stern eye on the American-based retailer ever since it was first announced that every Zellers worker would be fired and forced to reapply for the same job, in the same place, but for starting pay – in spite of more than 30 years of loyalty, retail experience and outstanding service, in some cases.

In addition to helping Santa deliver the letters, the community delegates – representing the Ask Target for Fairness Campaign, Workers Action Centre, Basics Community News Service, UNITE HERE Local 75 and UFCW Canada Local Unions 175 & 633, 1000A and 1993 – debuted their collection of special holiday songs which includes “Target is Coming to Town”, “Bullseye the Red Nosed Pitbull” and "Wreck the Malls."

“Target has chosen to take a path in Canada that is utterly unfair and socially irresponsible when it comes to Zellers workers and their communities, and because of that, more and more Canadians are seeing Target as the Grinch of the retail industry,” says Kevin Shimmin, an anti-poverty activist and retail union organizer for the United Food and Commercial Workers (UFCW Canada). “This latest rally at Target Canada Headquarters was all about showing Target that a growing number of Canadians are taking notice and they don’t approve of giving 10,000 Zellers workers and their families a pink slip for a holiday gift. Together, we want and need fairness in the retail industry.”

The community action on December 19 follows a mass demonstration at Target Canada Headquarters earlier this year.


Media Links

NLRB orders union revote at Valley Stream Target
Newsday - May 2, 2013

Protest targets Target for unfair treatment of Canadians
Toronto Star - August 22,  2012

Target Canada Protest: Zellers Workers, Unions Demonstrate Against Mass Layoffs By Canada-Bound Retail Giant
Huffington Post - August 22, 2012

Protestors target Target - August 22, 2012

Unions: Target not respecting seniority
Hamilton Spectator - August 22, 2012

Protestors target Target
MSN News Caanada

Target effectively calls Zellers customers old and cheap
Toronto Life - August 12, 2012

Unions take on Target in Mississauga
The Record - August 22, 2012

Target Fairness campaign hits Winnipeg

National union campaign targets Target

VIDEO : CTV Halifax

Expansion: Walmart compte investir 750 millions $ dans 73 projets au Canada

Des travailleurs de Zellers en Ontario ratifient leur convention collective

Argent Vidéos » Choix de l'éditeur » Offensive des employés de Zellers contre Target

Union campaigns to help Zellers workers

Campaign fights for Zellers workers' rights

Target takeover kills thousands of jobs

Ontario Zellers employees ratify new contract even as stores close

Ontario Zellers workers ratify new agreement

Union says Zellers' locals should remain after Target take-over

Zellers workers ask Target for fairness

Canadian Union Launches Target Effort

West Windsor Zellers to close June 2

Ontario Zellers workers ratify collective agreement

Zellers workers ask Target for fairness

Ontario Zellers employees ratify collective agreement

Zellers employees don't know what future will bring

Zellers employees in limbo


Target is one of the world’s most successful retailers and many Canadians are excited about shopping in new store locations that offer a weekly ad, coupons, regular store hours and the company’s popular redcard.

Target will soon be hiring in Canada and that is a good thing. But Target can be an even stronger force in our community by giving Zellers workers the respect they deserve. With your help, Target can be a leader in creating better, fairer jobs that benefit our communities today and well into the future.

This website is operated and maintained by UFCW Canada. This is not a Zellers or Target website, but features current Zellers workers who have all volunteered to tell their stories and share their opinions. UFCW Canada is a not-for-profit worker organization dedicated to social justice and creating better living standards for its membership and all working families.